Recreational Aviation Association

User friendly website for recreational aviation association

Project

sasasa

Role

Web Designer

Timeline

February 2023

-

June 2023

Tools

Overview

THE PROBLEM

Convey the value of the brand to a group driven by cost

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THE OUTCOME

Ignite the value of  with a

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Research

COMPANY BACKGROUND

Luxurious and sustainable travel experience

Few and Far offers highly customizable trips for a high-end clientele, with prices ranging from $15,000 to $30,000 per person. The goal is to provide individuals with extraordinary nature experiences that enable them to connect with themselves, their loved ones, and the planet.

USER PERSONA

For relationship-driven, value manufacturers

Few and Far's target audience consists of C-suite couples and families who have a love for nature. They seek extraordinary and well-planned experiences that are also environmentally conscious.

To achieve this, we focused on the following aspects:

  1. High-quality photos and videos.
  2. A editorial and organic style.
  3. Easy browsing and access to detailed trip information.


Ideation

SITE MAP

9 web pages including CMS and form.

By referencing five competitors of ASL (Awasi, Modern Adventure, &Beyond, Belmond, Pelorus), we drew inspiration on how to highlight bespoke travel experiences while also providing an efficient and user-friendly website for users to navigate and book.

DESIGN EXPLORATION

Find a club map

By referencing five competitors of ASL (Awasi, Modern Adventure, &Beyond, Belmond, Pelorus), we drew inspiration on how to highlight bespoke travel experiences while also providing an efficient and user-friendly website for users to navigate and book.

RAA Find a club map

Service tabs

I

Iteration

9 web pages including CMS and form.

Description...

The Full Design

Recreational Aviation Association Final Design Concept