Atlas Logo Design

Stand out branding and logo concept for financial services business

Project

A conceptual visual identity for a financial services brand. I wanted to create something that would stand out on the shelf, with a bold colour palette and unique typography. The goal was to emphasize the brand as being reliable, clear-minded and transformative.

Role

Creative Designer

Timeline

February 2024

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March 2024

Tools

MOOD BOARD

Mood board for Atlas finance
Mood board for Atlas finance

LOGO VARIATIONS

Logo Variations (Primary, Logotype and Brandmark)

COLOUR PALETTE

Soft on the eyes, regal green infused with aquamarine

Taking inspiration from the idea around the coastal bays, navigating the seas.


Colour Palette (Primary Marine, Dark Marine, Light Marine)

REAL WORLD MOCKUPS