Adhesion Service Ltd (ASL) requires a balance between creative design elements while maintaining a professional feel as the primary user audience includes B2B senior management, CEOs, business owners, etc.
Web Designer
March 2023
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May 2023
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The adhesives industry is similar to the likes of the petrol industry in that users are primarily driven by two things 1) costs and 2) specifications. Users are often overwhelmed with 20+ page resources
or a New Zealand SME competing with international competitors it's extremely to leverage . Across 12 weeks in 2023, I designed and built a website that emphasized Adhesion Services core value proposition while simplifying what is often complex an information overloaded industry.
I conducted a 1-on-1 interview with the Chris, the CEO of the organisation,
Adhesion Services Limited offers... The goal is to provide individuals with extraordinary nature experiences that enable them to connect with themselves, their loved ones, and the planet.
Few and Far's target audience consists of C-suite couples and families who have a love for nature. They seek extraordinary and well-planned experiences that are also environmentally conscious.
I held a meeting with Chris (CEO at Adhesion Services Ltd) and asked questions regarding key competitors, where each company sits in the market share and from his perspective, how each company approached their unique value proposition (UVP).
Solidifying the key competitors who distribute hot melt adhesives and gluing systems in New Zealand; Siegal and Automaint Solutions. We drew inspiration on how to highlight products and servicing information while also providing an efficient and user-friendly website for users to navigate and contact the ASL team.
To achieve this, we focused on the following aspects:
I ideated over potential solutions and user flows. I used sketches to solidify ideas and draw out how I wanted the interactions to work.
By referencing five competitors of ASL (Awasi, Modern Adventure, &Beyond, Belmond, Pelorus), we drew inspiration on how to highlight bespoke travel experiences while also providing an efficient and user-friendly website for users to navigate and book.
After researching ASL's key competitors, there was a noticeable gap in the market for 'people' and 'experience' focused outlook on adhesives, parts and adhesion services. The concept for the header image should represent the experience that Adhesion Service Ltd offers rather than solely focusing on the 'parts' or 'adhesives' themselves.
Researching various styles and ways of visualising this, I settled on an irregular image grid that could showcase multiple images and encompass the entire service from start to finish.
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I explored various options to showcase the core value of the brand, an all-in-one service solution, not just a supplier of goods. Ultimately, we selected the option that includes a photo background at the top to evoke a sense of excitement for travel. In the process, I also had the idea to include a card that encourages users to call the representative if they can't find the desired trip. Additionally, I added a value proposition module at the bottom to educate users about the value of the trips offered by Few and Far.
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The footer includes a form for users to connect with Few and Far. I have decided to use lowercase letters in the input fields to make them more readable for users. As the company provides a highly personalized experience through agents, highlighting the phone number here will encourage users to call and receive more direct and prompt assistance.
By referencing five competitors of ASL (Awasi, Modern Adventure, &Beyond, Belmond, Pelorus), we drew inspiration on how to highlight bespoke travel experiences while also providing an efficient and user-friendly website for users to navigate and book.
With that, here is the prototype hosted on Webflow. 8 usability tests with this prototype to test the efficacy of the designs
Asking for feedback at the end of the project and then making iterations will not result in best outcomes and can result in a inefficient dragged out project when it doesn't need be. An emphasis on managing a feedback loop that is consistent throughout the entire design process will drive an improved deliverable and set expectations around communication (both designer and client).
By referencing five competitors of ASL (Awasi, Modern Adventure, &Beyond, Belmond, Pelorus), we drew inspiration on how to highlight bespoke travel experiences while also providing an efficient and user-friendly website for users to navigate and book.
